How to pique a journalist’s interest
Free publicity can do wonders for your business, but many business owners feel immediately intimidated at the prospect of approaching a journalist. What you must remember, however, is that a journalist...
View ArticleHow to avoid shopping cart abandonment
Isn’t it annoying when you are in a supermarket and the aisles are littered with abandoned shopping carts full of products? Oh wait, that almost never happens. Not so with online shopping carts, which...
View ArticleHow to set up social media channels from scratch
So you want to promote yourself using social media. Congratulations, it’s a great idea. However, if you want it to be a success instead of a big waste of time, you need to consider a few things first....
View ArticleHow to run a Facebook ad campaign
With over one billion active users, many of which are in the “high disposable income” category, Facebook can be your doorway into wealth. Facebook is all about fun. We do it for pleasure, and if you...
View ArticleHow to make your website mobile-friendly
In a recent survey by Google, 67 per cent of respondents indicated that a mobile-friendly site makes them more likely to buy a product or service, and a similar number said they would move to another...
View ArticleHow not to hate cold calling
Fear of cold calling is right up there with fear of public speaking. This is because we are genetically programmed to avoid rejection. In evolutionary terms, rejection means exclusion from our social...
View ArticleSEO rules: How to tag your website
Search engine optimisation (SEO) is the process of optimising your website in order to increase search engine rankings. The fact is that for any particular query there may be thousands, if not...
View ArticleHow to create Twitter Lead Generation Cards
Want to take your promoted Tweets to the next level with Twitter Lead Generation Cards? Here’s how to set it up. The less we have to wait, the more likely we are to stay engaged online, according to...
View ArticleHow to use your networks to accelerate sales
engage As a species we just don’t like strangers very much – they represent a potential unknown threat. Getting over the line into the ‘friend zone’ is hard to do without a mutual acquaintance, group...
View ArticleHow to build a following of brand evangelists
Imagine having a brand following so strong that your best customers do your marketing for you. That’s the idea behind brand evangelists – customers so enthusiastic that they sing the praises of your...
View ArticleHow to get customer feedback using Twitter
By actively using Twitter to connect with your target audience, you can get feedback on what people think about your brand. If you’re a small business owner, then you know that getting feedback is one...
View ArticleJack Rabbit Food Stores: A big win over big corporates
Business snapshot Name: Jack Rabbit Food Stores Products & services: A convenience store with a unique focus on fresh, local products like daily-made bread and fair trade coffee. Number of...
View ArticleVetico: Building an online community from scratch
Name: Vetico Pty Ltd Products & services: Online veterinary information community for pet owners Number of employees: 2 Owners: Dr. Nick Wonders and Dr. Ben Willcocks Location: Country NSW...
View ArticleHow to take advantage of new rules for Facebook comps
Facebook has now made it easier than ever for small businesses to run promotions. Good news, marketers – the rules have changed and Facebook has now made it easier than ever for small businesses to run...
View ArticleHow to increase Christmas sales
Top tips for increasing Christmas sales including the importance of online shopping, getting customer attention and discounting strategies. The Christmas season is upon us and small retailers hoping to...
View ArticleHow to research your target market
Knowing your target market’s motivations, buying cycles and purchasing behaviour is research well worth doing. Gathering insights and intelligence about your customers has never been easier, but also...
View ArticleHow to calculate marketing ROI
How can businesses determine whether their marketing strategies are getting real results? Here’s how to calculate marketing ROI. In today’s competitive business climate, every business owner would like...
View ArticleHow to choose a business name
How do you come up with a business name that aptly communicates what you do and makes you stand out from the crowd? So you’ve spent the Christmas break coming up with a great business concept. You’ve...
View ArticleHow to create a documented social media strategy
Even small businesses need a documented social media strategy to ensure marketing success. Here’s a simple guide to help you kick-start a strategy. What if there was something simple and...
View ArticleHow to reconnect with wavering clients
Have a wavering client? The best thing you can do is be on their side and help them feel good about changing their sale. The wavering client is a great woe for salespeople and business owners. They...
View Article
